VEAT

Veat is a design exploration of what a meat substitute brand could be. In recent years too many vegan friendly brands focused on bringing up meat graphics on their packaging. The objective for this project was to walk away from that practice and celebrate plants instead.

Veat is vegan friendly, but above all, animal friendly. Its customers are nature’s allies. What if instead of killing animals, we could live with them in a perfect harmony? The logo represents special relationship humans have with animals, and that is that we're not that different from each other. It’s a synonym of equality and partnership.