VEAT

Veat is a design exploration of what a meat substitute brand could be. In recent years too many vegan friendly brands focused on bringing up meat graphics on their packaging. The objective for this project was to walk away from that practice and celebrate plants instead.

Veat is vegan friendly, but above all, animal friendly. By buying their products, the customer becomes the nature’s ally. What if instead of killing animals, we could live with them in a perfect harmony? Or at least try… The logo says just that. It’s a synonym of symbiosis and partnership.